High-street fashion label, 109˚F, and fashion designer, Nishka Lulla, unveiled their brand new collection at Tote on the Turf. Models flaunted the vibrant collection featuring jumpsuits, dresses, Nishka’s signature twin-sets and more. Dreamcatchers and florals were the predominant motifs accompanied by bright summery hues.
109˚F is a high-street, new age fashion brand that brings finely-crafted designs for the urban Indian woman. The collection design is inspired by the floral and tribal arts, and reflects the bohemian mood of the urban girl who is passionate and fuss-free.
Ideal for every young woman with streaks of irreverence hot-stamped into her DNA, the styles can be identified by young women all over. The splashes of neon reflect their fun, non-conformist side and inspire free-spirited women to flaunt their true colours.
Sharing her excitement, designer Nishka Lulla said, “I am so glad to collaborate with 109˚F! I think it’s a great fit as the focus of the brand is comfort and style which compliments my sensibilities as a designer”.
Speaking about the association, Mr. Rahul Mehta, Managing Director, 109˚F said, “This is one of our most exciting new collections and it’s truly global in its aesthetic. It gives you a fresh burst of confidence and energy”.
The collection will be in stores in the 1st week of April in Mumbai, Delhi, Bangalore, Calcutta, Hyderabad and Pune. The price ranges from INR 1800 – 3500.