I see Shahnaz Husain as the Barbara Cartland of India, I remember reading her beauty tips as a pimply, gawky teenager in libraries, lest anyone should catch me reading those at home. The iconic image of her hand resting on her head, lost in the thick black mane, is the one that pops up in my mind when I think about this beauty industry diva-doyen(my coinage!)
Many years later, the mane may have auburn’ed’ but given the fact that the beauty entrepreneur is growing at a phenomenal rate, she seems to be changing with the pacing times- How is hat I wanted to find out!
Presenting, my chat with the one-woman beauty industry!
Your 5 beauty must-haves in your bag while travelling? Why?
The must-haves while travelling are sunscreen, toner/refresher, nourishing cream, kajal, mascara, perfume. Sunscreen is for protection from UV rays. It also prevents moisture depletion. Skin toner helps to refresh and add a glow. Nourishing cream revitalizes the skin. Eye make up is important for me. Fragrance is an important part of grooming.
What’s your take on the evolving beauty industry, with many players on the field, new beauty trends, beauty bloggers and vloggers!
The beauty and wellness industry in India is one such business, which has tremendous potential for growth. It even continued to thrive during the recessionary trends. There was a time when the beauty industry in India was largely unorganized and fragmented. Only some basic products were available. The popular product segments were shampoos, talc, creams and moisturizing lotions. The 80s saw Indian cosmetic manufacturers coming into their own, with the rise of domestic brands. Subsequently, awareness of beauty, fashion and grooming started showing an upward trend. Today, it is at an all time high. This is attributed to rise of the middle class and working women, exposure to television, global trends and lifestyle changes, higher disposable incomes and the trend towards fitness. Herbal beauty care has driven the growth of the beauty business in India. Today’s Indian consumer is aware of quality and the ingredients in products and exercises this awareness. However, India has always been a value conscious and price sensitive market, demanding various sales strategies. But, one major development is that Branding has become all important in the Indian beauty industry. Today, there is a virtual world, which is growing by leaps and bounds. It is different from the traditional business, where transactions take place face to face. In the virtual business world, they occur electronically, through websites and via the internet. The general consensus is that if your business is not represented on the internet, you will be left behind. It is imperative for success. Indeed, the internet has really changed the way we do business. Today, websites are a dynamic system of providing information about your company, the products and services, through blogging and vlogging.
By the way- This was the image I was talking ’bout!
How have you reinvented the Shahnaz Husain brand for the 21st century consumer?
The Shahnaz Husain brand has grown from strength to strength over the last four decades. Product innovation has helped our brand to remain a dynamic one. The brand has established brand identity and brand loyalty. No other brand has been able to keep the trust and faith of the consumer the way the Shahnaz Husain brand has. The Shahnaz Husain Group has always had its finger on the pulse of market demands. Its commitment to research and development and the launch of highly innovative formulations from time to time, are some of the reasons why the brand has developed so strongly. Our recent launches of the Diamond, Black Diamond, Platinum and Plant Stem Cells have had a dramatic effect on the product portfolio. Today, the brand is ideally positioned, both in the domestic and international markets.
(An Insider’s review of the products will be up soon!)
What are some common mistakes that Indian consumer commits, in make-up or beauty regimen?
-Washing the face several times with soap and water, especially for problem or oily skin. This actually disrupts the pH balance and leads to more problems.
-Applying cream around the eyes at night and leaving it on. This can lead to puffiness. It should be wiped off with moist cotton wool after 15 minutes.
– That hair loss can be controlled with vigorous a head massage is a common misconception. In hair loss, the roots are already weak and massage can aggravate the problem
4. Using light coloured foundation to look fair. Actually, your foundation should be as close to skin colour as possible. Light coloured foundation can make the face look like a mask.
5. Your top three recommended home facials for summers would be?
In case of sunburn, apply fresh Aloe Vera gel daily on the area. It soothes and heals the skin and helps it to recover faster. Aloe Vera contains zinc, which is actually anti-inflammatory.
Fruits like banana, apple, papaya, orange can be mix together and applied on the face. Keep it on for 20 to 30 minutes. Papaya helps to cleanse dead skin cells. Banana tightens the skin. Apple contains pectin and also tones the skin. Orange is rich in Vitamin C. It restores the normal acid-alkaline balance.
Cooling mask: Cucumber juice (or pulp) can be mixed with two teaspoons powdered milk and one egg white. You can put the ingredients in a blender, for a smooth paste. Apply on face and neck and rinse off with water after half an hour. For oily skin, omit milk powder.
The Insider verdict! This dynamic lady is here to stay! Amen!!
PS: Shahnaz Husain, pioneer of the herbal beauty movement, has received unprecedented global acclaim for promoting Ayurveda worldwide with a crusader’s zeal. Today, she heads the largest organization of its kind, with a global network of franchise ventures and 375 organic formulations. Shahnaz has received several prestigious awards, including the World’s Greatest Woman Entrepreneur Award, for the first time in 107 years, from Success, the U.S. based Business Magazine, as well as the Padma Shri Award for exceptional service towards the country and distinguished achievement in her chosen field.