Ashish Soni debuts his association with Sans Souci
Synonymous to sophistication and classic elegance, luxury fashion label Ashish N Soni launched his Concept Store in the capital last week.
The Insider gets you the dirt on the do!
The dapper designer also announced his association with Czech-based  luxury lighting & glassware brand Sans Souci. Spanning 1800 square feet, the store draws to the core philosophy of Ashish N Soni – a balance of minimalism and luxury. With a focus on menswear, more specifically bespoke and tailored menswear, the idea behind the Concept Store is to reinvent the retail experience into a customer’s private funhouse.In attendance were brand patrons and the designer’s friends from the fashion fraternity. 
Fash Frat at the do! 
FDCI President – Sunil Sethi, Restaurateur – AD Singh, leading Polo player – Samir Suhaag, Fashion designer – Rajesh Pratap Singh and Actor – Rahul Dev looked dapper in their Ashish N Soni ensembles. Other guests of the event included – Mr. Martin Chab (Founder, Sans Souci), Mugdha Godse, Gobind Akoi & Fleur Xavier, Rohit Bal, Payal Pratap, Gaurav Guota, Tarun Khiwal, Vikram Madhok, JP Singh, David Abraham, Rakesh Thakore, Kevin Negi, Caroline Young, and many more friends of the designer were there to support him! 
The collaboration with the International luxury brand, Sans Souci, was also celebrated with the debut of a specially designed lighting installation that will adorn the Concept store. With this, the designer marked his foray in conceptual and space design. The Insider wishes him all the best! 

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