He is feisty, he is entertaining, he is unapologetically confident and now he is in India! No, not Jim Carrey- but the indian version of Col Sanders, the founder of the fast food chain KFC.
A celebratory evening in the land of (I’d say, one of) the tastiest chicken in the world saw The Insider strutting at the red carpet gala. Caught up with Moksh Chopra, Director Marketing, KFC India who talked about the brand’s philosophy, how KFC is a brand that has retained its original flavour and how some flavours haven’t made the cut for the Indian palate yet.
|Make Way for Col Sanders|
“What makes KFC stand out is our finger lickin’ good food. With KFC Land, we wanted to ensure our communication was as unique as our food. Isn’t it fascinating to imagine a land full of chicken-lovers, that is united by its citizens’ love for chicken? That’s what KFC Land is – our new advertising platform to communicate the KFC Brand story in an interesting, distinct way. Over the months ahead, you’re going to hear about our new launches, activations, offers and all other brand initiatives through this platform. And of course, we kickstart this by introducing chicken lovers in India to our founder, Colonel Sanders. And that’s really what today is all about.”
The ambience was abuzz with chicken graffiti- a scrabble game, photo frame wall shanging with chicken commandments, a tissue box with none in it- coz the chicken is fingerlickin’ good!
The all new brand campaign ‘KFC Land’ rolled out earlier this month with the launch of the TVC where Colonel takes consumers on a thrilling ride, giving them a sneak-peak of the Land, all with a foot-tapping groovy beat. Within the first few seconds, the film grabs viewers’ attention as they drool over the Colonel biting into a piece of crispy juicy chicken. Viewers will also get a glimpse of the closely guarded vault that possibly hides KFC’s biggest secret – Colonel’s Original Recipe.
In case you are wondering who this Indian Sanders is, well, it’s the Anglo-Indian theatre actor Denzil Smith. Though, I was looking out for a plumper version of the colonel yet, he seamlessly plays the part, bringing alive the persona of the beloved Colonel.
In the midst of celebratory confetti I asked Moksh, if tweaking flavours retained any of the brand’s original stamp? ‘Our flavours are authentic to the secret recipe, especially the crispy chicken. Some tweaking may be required to suit people of different nationalities. The fact that we have very little completion in this segment goes to show its larger appeal.’
FYI:Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today the formula is still with real cooks breading and freshly preparing the chicken by hand in more than 20,000 restaurants in over 125 countries and territories around the world.
Up beat about the brand’s latest positioning- I was assured of the safety of the oils used in preparation and also of the taste that remains, finger lickin’ good!