It’s finally here! A line of everyday, contemporary designer jewellery! That’s right, the youth-inclined wing of Amrapali Jaipur, Tribe Amrapali collaborates with none other than Masaba Gupta. The collection is abundant with innovations in necklaces including chunky and layered neck-pieces. The collection also sports oversized pieces, tasseled elements and statement features.
Ghana Ghana, the exclusive collection takes on Masaba’s playful aesthetic and adds to the already existing Joie de Vivre of Tribe Amrapali. The collection accumulates an array of cultural motifs inspired from the Akan tribe such as turtles, crocodiles, tribal dolls, etc. Along with these, Masaba’s recurring motifs like palms, cows and cameras are present in the collection as well. The 200 styles of this collection are all hand beaten to pulsate with the raw beauty of authentic tribal jewelry.
The collaboration was successful with the already present love for African subcultures by Tribe Amrapali with a twist of modernism by Masaba Gupta. The multiple samplings and no support of machine-work has made the collection what it is today. Processes like jaali work, repousse, oxidization, bead work have all been done by hand and have been able to embrace the African heritage.
Tribe Amrapali is a young embodiment of heritage and culture. It creates affordable designs with experimental methods focusing primarily on on silver, gold-plated silver and fashion jewellery. It stems out from Indian cultural and traditional roots in a modern way, giving the boho youth of India a style statement. An amalgamation of symbolism and diverse identities, Tribe takes from a rich, rustic world. The dynamic aesthetic revealed a diverse local myth.
The identity for Tribe Amrapali speaks to a youthful and modern customer; someone who has an instant connection to cultivating tribal culture in new ways. Tribe Amrapali is composed of jewellery which is eclectic yet heritage. The journey of Tribe Amrapali started with an E-Store in March 2013 with www.tribeamrapali.com which also avails to shipping jewellery worldwide. The first offline store of Tribe Amrapali opened at Palladium Mall, Mumbai. The store comprises of diverse collections of silver and fashion jewellery. The second Tribe Amrapali store is located at Select City Walk, Delhi.
Tribe Amrapali is adorned by many Indian celebrities. They love the unique indo – ethnic concept of the brand. They feel as if the brand mimics an opulent status whilst blurring the line between quirkiness and elegance. Famous names like Kareena Kapoor, Karishma Kapoor, Vidya Balan, Madhuri Dixit, Alia Bhatt, Kriti Sanon, Aditi Rao Hydari have been spotted in Tribe Amrapali jewellery on various occasions.
The Chandrika Collection
One of the most iconic collections of Tribe Amrapali is “The Chandrika Collection”, this collection beautifully intertwines contemporary fashion with the resonance of the signature Amrapali craftsmanship and tradition. This collection reverberates from two main design inspirations – mythical creatures and animals of ancient India, and Indian Charms. Based on hand-made sanganeri paper made by local artisans, the pieces are skillfully created through the rare finesse of hand – made talent.
The tale of Tribe Amrapali has just begun; it is paving a way to celebrate folk tales of olden times in a modern-day twist.
Masaba Gupta states that her love for Amrapali Jaipur has been engraved in her since her childhood. She believes Tribe Amprapali fits her brand essence and loves that the collection is light and can be worn anytime, anywhere.
The collection is available at a pocket friendly price from 18 feb, 2019 and can be found at Masaba and Tribe Amrapali stores. It is also available online at tribebyamrapali.com.