By Kushagra Das
Delhi, March: Liva, the leading ingredient consumer brand of the AdityaBirla Group announces its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first Green Heart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products. This initiative by Aditya Birla was the reflection of their commitment towards breaking the myth about eco-friendly materials and also educates the users about the need for utilization of sustainable materials to avoid environmental hazards in future. In order to enhance and promote sustainable development Green Heart Fashion Show showcased collections by well-known designers: Rina Dhaka, Sahil Kochhar, Shalini James and Samant Chauhan who created fluid garments using Liva eco. The show reconciled sustainability with the fashion industry, ethics and responsibility with beauty, luxury and comfort with style and elegance. The collection shattered the myth of sustainable clothing being boxy, stylishly textured, and fashionable while highly breathable.
PRAMAA BY PRATIMA PANDEY
Inspired from Dadaism, collection “Ektara” AW19 uses Maheshwari Handloom lines juxtaposing the various shades of life with bursts of floral embroideries.
BISRA BY VAISHALI S
The collection is a modern interpretation of traditional aesthetics and exploration of relevance to contemporary understanding of global fashion. The collection is a compilation of modern silhouettes to translate the glory and deep cultural significance of the textile KHUNN. The color story includes pink, orange, green, red and a few more bright colors as identity of khand.
Play by Suket Dhir
Almost surreal, a beautiful blend of quirk and structure- SUKETDHIR’ latest collection spells playfulness in all forms. The way the iconic golfer print dances lightly on our contemprorized fabrics, the way our tailored silhouettes integrate nazakat.
The highlight of the collection is ‘He for She’, menswear silhouettes for women. Blazers, bombers, shirts and trousers all in slimmer fits and softer cuts. Brocades are interpreted into a chic fabric with a faded sheen and digi-prints, satin-silks are translated into comfortable lounge suits and cottons and khadi render into mesmerizing falls
Amita Gupta Sustainable has worked towards the amalgamation of two contrasts. For a woman who is gentle yet bold and experimental at heart. Something as ethereal and noble as Silk and Zari is mingling with the bold and resilient Denim to create a collection for the modern woman. Handwoven by the weavers of Banaras, the collection aims to fuse together opposites in the most effortless yet poised way possible.
HADITH – a desert storm by Diksha Khanna
The mysterious, narrow bylanes serpenting through Doha and Oman, can be imagined in yellowing history books as they reveal, there is more than what meets eye. Imagine this interpreted through the prism of Zari as it meets Khadi and Denim this season. Three elements that are disparate, yet they amalgamate seamlessly, almost becoming soulmates.