Lotus Makeup India Fashion Week.

Kushagra Das

They say history repeats itself. In this case, it never lost its way. From ancient times, Sari has proven itself to be not just an item of clothing but also a significant part of South Asian Fashion for women. From time to time it has played an important part in everyone’s life. Whether it’s a mythological book or our home or a Bollywood film, Sari has been a constant.

Sari’s seamless and unstitched character makes it moldable for every body type. It is one of the few ensembles that has withstood the test of time, tide, trends. Sari has held women’s undaunted interest for decades. It is this multi-identity that LMIFW will pay a tribute to at the grand finale.

The Lotus Makeup India Fashion Week A/W  ’19 will hence witness the power of this Six Yard long wonder: Sari. The grand finale will celebrate the blend of history with modernity on March 16.

The Grand Finale will have the country’s most popular and celebrated designers including Akaaro, Alpana and Neeraj, Amit Aggarwal, Anamika Khanna, Anavila, Anita Dongre, Bodice, Gaurav Gupta, Little Shilpa, Neeru Kumar, Pankaj and Nidhi, Payal Khandwala, Prashant Verma, Raw Mango, Rimzim Dadu, Rohit Bal, Rohit Gandhi + Rahul Khanna, TAANI by Tanira Sethi, Tarun Tahiliani, Urvashi Kaur and Wendell Rodricks showcasing their interpretations and renditions of Sari.

“The grand finale pays homage to the adaptability ingrained in the warp and weft of this Traditional fabric, which hasn’t lost its relevance pan-India despite Western onslaught. Today the sari has seen many innovative and artisanal renditions to woo the modern, thinking woman in a youthful way,” says Mr. Sunil Sethi, President FDCI.

“Being a brand that celebrates beauty, the sari has remained a symbol of femininity and versatility, two key elements of our philosophy, making it a perfect fit for the ultimate showcasing at LMIFW. What’s interesting is new dimensions are being curated out of the existing template of the sari to make it culturally emblematic,” says Mr. Nitin Passi, Jt. Managing Director of Lotus Herbals Pvt. Ltd.

The FDCI will launch a nationwide social media campaign celebrating six yards of magic. For some, the sari is #sixyardsoflife; for others, its #sixyardsofhistory, #sixyardsofinheritance, #sixyardsofdrama, #sixyardsofselfexpression, #sixyardsofmagic or even #sixyardsofmischief. The FDCI’s #sixyardsof campaign invites everyone across India to post their pictures in their beloved saris on Instagram, Facebook, and Twitter and tag them and tell their story associated with this celebrated drape.

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