Audi, the German Luxury car maker, along with Luxury Lifestyle magazine PeakLife concluded the Delhi leg of the Audi Quattro Cup with an extravagant evening event, the ‘Audi Peaklife Fashion Capsule’ by Gabriella Demetriades where Nora Fatehi walked as the showstopper at the luscious Cafe Lawns, Shangri-La’s – Eros Hotel, Delhi.
Speaking on this occasion, Mr. Rahil Ansari, Head Audi India said “Audi has always been associated with the events and properties in the world of fashion and entertainment, globally as well as locally. We are delighted to associate with the Audi PeakLife Fashion Capsule deme in India. With this association we continue to create inspiring experiences in Audi’s journey in India.”
Established in 2012, by designer Gabriella Demetriades, Deme, is a premium end, ready to wear women’s clothing label. The collection at the show was both high on aesthetics and well as comfort with a devotion to clean lines and sensual cuts.
Audi completed ten years in India in 2017 and within this short span, the brand has become one of the most preferred luxury car brands for enthusiasts in the country through progressive and engaging marketing strategy. In the last 10 years, brand Audi has been successfully able to achieve the change of philosophy in the Indian market. Audi is now being perceived as being a global brand that is Indianised -from being known as a ‘brand with four rings’ to ‘char bangdi’ or ‘char chudiya’, Audi has successfully entrenched itself in the Indian pop culture. A large part of this is attributed to a global content strategy through effective curation of content types and media channels to bring a sound degree of market disruption in the segment.